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5 Creative Ways to Use Google Trends That Most People Overlook

HumMarkhor May 24, 2025

5 Creative Ways to Use Google Trends That Most People Overlook 

When people think of Google Trends, they usually associate it with tracking the popularity of search terms. While that’s true, there’s so much more you can do with this free tool—especially if you know how to dig deeper.

In this blog post, we’ll uncover 5 creative and underrated ways to use Google Trends to gain a serious edge in content creation, business decisions, and digital marketing.

1. Discover Long-Tail Keywords Hiding in Plain Sight

Everyone is chasing big keywords like “weight loss” or “crypto trading,” but the real SEO gold is in long-tail keywords—more specific searches with less competition.

✅ Try this:

  • Search a broad term like “home office”
  • Scroll to “Related queries” and look for phrases like:
    • “best home office setup for small space”
    • “home office desk for back pain”

These are actual things people are typing into Google right now. Use them for blog titles, product descriptions, or video content.

Bonus tip: Long-tail keywords often have buyer intent, meaning they’re more likely to convert.

2. Use Trends Data to Refresh Old Blog Posts

Have a blog post from last year that didn’t perform well? Don’t delete it—revive it with fresh keywords from Google Trends.

✅ Here’s how:

  • Look up the main topic (e.g., “freelance tools”)
  • Find trending variations or newer related queries
  • Update the post title, headers, and meta description using those terms

Result: A fresh, optimized post that’s more aligned with what people are searching today.

3. Predict Social Media Trends Before They Go Viral

If you’re creating content for TikTok, Instagram, or YouTube Shorts, timing is everything. One of the best ways to spot a potential trend before it explodes is to monitor early growth in Google Trends.

✅ What to watch for:

  • Rising searches in the past 7 or 30 days
  • Search terms with rapid spikes (especially if they have a 🔥 “Breakout” label)

Use that info to create fast, on-topic content and ride the wave before it’s saturated.

4. Validate Business Ideas Without Spending a Dime

Thinking about launching a new product, online course, or service? Before you invest time or money, do a quick Trends check.

✅ Let’s say you want to sell “digital planners”

  • Plug in the keyword and look at the past 12 months or 5 years
  • Is the trend going up steadily, flatlining, or declining?
  • Compare it to similar terms like “productivity app” or “paper planner”

Why it works: This gives you real data on demand, not just a gut feeling. It helps you avoid launching something that nobody actually wants.

5. Find Content Gaps Your Competitors Are Missing

Most marketers focus on the obvious keywords—but the real opportunity lies in the gaps.

✅ Try this trick:

  • Search a competitor’s brand or product name
  • Look at “Related Queries” to see what their audience is also interested in
  • Create content around those queries before they do

You’re not copying—you’re identifying missed opportunities and getting ahead of them with better content, offers, or videos.

Final Thoughts

Google Trends is more than just a place to see what’s popular—it’s a powerful, underused tool that can drive smarter decisions across your entire digital strategy.

Whether you’re:

  • A blogger looking for better traffic
  • A YouTuber hunting for viral ideas
  • A startup validating product-market fit
  • Or a marketer fine-tuning ad copy…

Google Trends can help you stay relevant, creative, and competitive.

Best part? It only takes a few minutes a day to use. So next time you’re brainstorming, launch Google Trends first—and let data guide your creativity.

Want help using Google Trends for your niche or business goals? Drop your industry or topic below, and I’ll create a custom strategy for you!